ARCHIVES
VOL. 8, ISSUE 4 (2026)
Influence of social media on voting behaviour among young voters in Uttar Pradesh: An empirical study
Authors
Dr. Kartikeya Misra, Ambrish Kumar Yadav
Abstract
Social media is an integral platform for political communication. It
has facilitated the voter’s access to information about elections, enabled
him/her to formulate political opinion about political parties, candidates, and
public issues. It is important to take into account the youth, especially. The
present paper tries to shed light on the effect of social media on the voting
behaviour of young voters in Uttar Pradesh. It will be the social media's
involvement in political awareness, voting participation, reliability of
information received through social media, and voting decisions that will be
studied. The paper will be of descriptive and analytical type; drawing on
secondary sources from the Election Commission of India, Lokniti-CSDS and
scholarly articles. The opportunities created by social media for young voters
to engage in political communication are expected. However, the fact that other
important factors such as family and socioeconomic factors should not be
overlooked is not ignored. The research project hopes to discover effects of
misinformation and the lack of information in social media. The paper will be
concluded with highlighting the context relevance of social media in the
political communication process and making suggestions for further studies on
social media-votes relationship in Uttar Pradesh.
Download
Pages:44-47
How to cite this article:
Dr. Kartikeya Misra, Ambrish Kumar Yadav "Influence of social media on voting behaviour among young voters in Uttar Pradesh: An empirical study". International Journal of Social Science and Humanities, Vol 8, Issue 4, 2026, Pages 44-47
Pdf, Certificate, Cover Page, Index Page, Editorial Page, Accept Letter
Please enter the email address corresponding to this article submission.