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VOL. 5, ISSUE 4 (2023)
Demographic analysis on social media usage among adolescents
Authors
Pranay Pandey, Shauli Mukherjee
Abstract
In recent years, the widespread adoption of social media has garnered millions of users worldwide, becoming an integral part of daily routines for various reasons. India, ranking second globally in internet users, boasts a diverse social media and mobile audience. This study, conducted across four districts of West Bengal namely Hooghly, Howrah, North 24 Pgs and South 24 Pgs with a sample of 600 higher secondary school students in various government and private schools located in rural and urban areas. The main aim of the study is know the Social Media Usage among Adolescents with respect to some demographical variables. The data collection was done through Social Media Usage Scale developed by the researchers. The study's findings reveal compelling trends. Notably, a significant divergence in social media usage exists between boys and girls, signifying the role of gender in shaping adolescents' interactions with these platforms. Additionally, discernible variations in social media usage patterns emerge between students from urban and rural schools, emphasizing the impact of geographic location on the digital habits of adolescents. But, there is no significance difference was found between Arts and Science students with respect to Social Media Usage. These insights contribute significantly to our comprehension of the dynamic landscape of social media usage among Indian adolescents. The study underscores the importance of considering demographic factors, such as Gender, Location and Stream in scrutinizing adolescents' engagement with social media.
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Pages:16-20
How to cite this article:
Pranay Pandey, Shauli Mukherjee "Demographic analysis on social media usage among adolescents". International Journal of Social Science and Humanities, Vol 5, Issue 4, 2023, Pages 16-20
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